Social Media Ecosystem: LJ9
Online Popularity is of great importance as it reflects the potential demand for products in the future (Z.Zhang 694). eWOM is also known as electronic word of mouth which is a method that is used drastically to promote services and products. eWOM is an unpaid method that promotes products and services from either the personal business or consumers making comments on the businesses. Electronic world of mouth has been able to promote a little better than traditional marketing which is paid because there are many ways to promote the way you want to. Celebrities and content creators advertise by using ewom to get the viewer's attention. Most of the time when viewers see their favorite celebrities and creators use a product whether the product provides true results or not the viewers will buy those products. Online reviews from websites such as yelp have a great impact on multiple companies. Yelp shows reviews from real people on different things such as restaurants. Personally...