Social Media Ecosystem: LJ9

 Online Popularity is of great importance as it reflects the potential demand for products in the future (Z.Zhang 694). eWOM is also known as electronic word of mouth which is a method that is used drastically to promote services and products. eWOM is an unpaid method that promotes products and services from either the personal business or consumers making comments on the businesses. Electronic world of mouth has been able to promote a little better than traditional marketing which is paid because there are many ways to promote the way you want to. Celebrities and content creators advertise by using ewom to get the viewer's attention. Most of the time when viewers see their favorite celebrities and creators use a product whether the product provides true results or not the viewers will buy those products. Online reviews from websites such as yelp have a great impact on multiple companies. Yelp shows reviews from real people on different things such as restaurants. 

Personally, I don't wait on the reviews of celebrities and content creators. I do try to find reviews from verified websites such as yelp when trying to figure out what products to buy or services to receive. Although celebrities and content creators do have the ability for certain products, I do understand that they sometimes hold sponsorships to give good reviews, or the businesses will send their best products to promote and then send out poor quality products to others. Businesses have to be aware of Social Media ecosystems because this is used to promote businesses as well even if in a negative perspective. The Social Media ecosystem can ruin your business since it is all connected through social media and the comments. In my opinion it will be more beneficial to do your own research when thinking about buying a product that a content creator and or celebrity promotes because it is hard to tell if it is a true review or one that was paid.